Why Gold Is the New Standard for Watches in 2017

Men are like raccoons: We’re attracted to flashy objects. Unlike raccoons, we’re also attracted to flashy investments. (Surely Bitcoin wo...

Men are like raccoons: We’re attracted to flashy objects. Unlike raccoons, we’re also attracted to flashy investments. (Surely Bitcoin would be more mainstream if it wasn’t the least-sexy-sounding concept of all time.) Which explains the undeniable power, prestige, and desirability of the gold wristwatch. But if you’re the kind of guy who doesn't want any gold watch but the gold watch, you no longer have to choose from 50 different options. You only have to choose from four.
If you don’t want your baller status to jump off your wrist, Patek Philippe crafts the subtlest and most sophisticated watches money can buy. (And of course, those who know, know.) This model—reference 5196R, in rose gold—is based off a 1932 Bauhaus-influenced design, and the clean dial and slim case makes it perfect for formal situations.
We could say that Eisenhower wore a gold Rolex and leave it at that. But the Day-Date (or “president’s watch”) celebrated its 60th anniversary in 2016, and Rolex appropriately celebrated by tricking out one of their most famous models with a striking green dial. And is there anything cooler than a solid gold Rolex link bracelet?
A fine leather strap should always complement a watch, but in rare instances it makes the watch. It should come as no surprise that when Hublot teamed up with the French leather-masters at Berluti that’s exactly what happened. The Berluti leather strap and stamped dial redefines “patina,” that subtle vintage hallmark, and the polished gold case sure doesn’t hurt. If that’s not unique enough, only 250 exist in the world.
The Royal Oak’s octagonal bezel makes it one of the most recognizable watches in the world, and the sporty silhouette gets just the right lift from 18ct yellow gold, with a brushed finish reminiscent of the watch’s innovative steel origins. Royal Oaks are highly collectible, so if you can find one—and the EOY bonus came through—do not pass it up.



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MENSTYLICA: Why Gold Is the New Standard for Watches in 2017
Why Gold Is the New Standard for Watches in 2017
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