Lacoste Replaces Its Crocodile With Endangered Species in Limited Edition Polo Shirt Line

The Number Available Corresponds to Those Alive in the Wild Lacoste, the French polo shirt brand, is replacing its iconic crocodile logo...

The Number Available Corresponds to Those Alive in the Wild

Lacoste, the French polo shirt brand, is replacing its iconic crocodile logo with ten threatened animals in a limited-edition line created in partnership with a nature conservation charity.

Agency BETC developed the line with the International Union for Conservation of Nature; and it features animals such as the Javan Rhino, Burmese Roofed Turtle, California Condor and Sumatran Tiger. The number of shirts available for each animal corresponds to the number of that species left in the wild: for example, 350 for the Sumatran Tiger.

1,775 polo shirts in total are being launched during the brand's runway show at Paris Fashion Week today, available for sale online on the Lacoste website.
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source: CA

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MENSTYLICA: Lacoste Replaces Its Crocodile With Endangered Species in Limited Edition Polo Shirt Line
Lacoste Replaces Its Crocodile With Endangered Species in Limited Edition Polo Shirt Line
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